So, a new era of Doctor Who history is dawning. And with a brand new production team, Doctor and companion, comes the inevitable new logo. So far, this redesign has rather divided fan opinion. Those who are passive towards it (including our very own Mr. Stewart) claim it brings nothing new to the table. That it is bland and unoriginal, and that the emblem that goes with it is rather naff. However, I think it works.
The very key to its appeal lies in the fact that it is unremarkable. It’s functional; it’s sleek and not at all garish. I’m already picturing in my mind the various bits of merchandise we’ll be seeing in 2010, marvelling at how great the logo looks on those DVD covers and action figures. It is basically a re-working of the 60s logos, with some of the metallic sheen that the TV movie version had. The emblem, I can only assume, will become the new Doctor Who watermark, an identifiable badge, if you will. I’m all for that, if only because it’ll look nice on the book spines Continue reading →